Because we want to celebrate innovation and brilliant startups within our ecosystem, today, on the Founders’ Friday edition, Erasmus Enterprise proudly presents Marta Imeneo, a visionary entrepreneur behind the innovative PLAYFOOL application. Selected as a recipient of the Startup Voucher, Marta exemplifies the spirit of innovation and determination driving the entrepreneurial landscape. She was also one of the winners of last year’s Erasmus University Challenge. Join us as we interview Marta and learn more about her entrepreneurial journey.
Meet PLAYFOOL
PLAYFOOL is an app designed to distract you from unhealthy cravings, helping to reduce consumption and encourage mindfulness. Our goal is to raise awareness about alcohol and cigarette use and combat the peer pressure often associated with these habits
Marta's Journey with the Startup Voucher
Having previously worked as an ambassador and promoter, Marta was well-acquainted with the competition and its benefits. When the opportunity for the startup voucher arose, she seized it immediately.
“The startup voucher was an unexpected bonus,” Marta shares. “It allowed me to shift my focus to developing our predictive algorithm right away. This new version of PLAYFOOL can now predict the times of day and week when users are most likely to crave alcohol or cigarettes and send notifications to help them stay mindful. This development came much sooner thanks to the voucher. It arrived at the perfect time, and I was able to complete the application quickly, knowing exactly how it would benefit our startup.”
Insights for Aspiring Entrepreneurs
Investment Strategy: Marta observes that many entrepreneurs gauge their success based on investment funds. “While securing investments is crucial for growth, it’s equally important to be strategic about it. Sometimes, bootstrapping is the best approach if you have the necessary resources at the moment.”
Business Model Considerations: Reflecting on her journey, Marta emphasizes the importance of thoroughly considering the business model. “Early on, we quickly decided whether PLAYFOOL would be B2B or B2C without exploring all our options. This led us to miss some great market-fit opportunities. I advise spending ample time discussing every aspect of your business model with your team and keeping an open mind even after settling on a strategy. Remember, pivoting is always an option.”
Overcoming Adversity: Marta highlights product validation as a significant challenge. “Entrepreneurs must be prepared to set aside their egos and listen to their audience and market feedback. You might believe in your product, but your target group needs to believe in it too.”
Want to Be Featured Next?
Unlock your entrepreneurial potential with the Startup Voucher—an exclusive opportunity open to all ambitious young minds ready to ignite their business dreams. Don’t miss your chance to seize this invaluable resource and embark on your journey towards success!
Want to be the next one featured?
Unlock your entrepreneurial potential with the Startup Voucher – an exclusive opportunity open to all ambitious young minds ready to ignite their business dreams. Don’t miss your chance to seize this invaluable resource and embark on your journey towards success!
